• Duration: 3 months
• Skill Level: Beginner
• Focus Areas: Social Media Marketing, SEO, Google Ads, Email Marketing, Analytics
• Career Opportunities: Digital Marketer, Social Media Specialist, SEO Analyst, Content Strategist, Email Marketing Coordinator
•  

Social Media Marketing

1. Introduction to Social Media Platforms

   • Understanding platform-specific strategies (Facebook, Instagram, LinkedIn, etc.)
   • Planning and managing content calendars

2. Social Media Advertising

   • Creating and managing ad campaigns
   • Targeting and retargeting audiences

Search Engine Optimization (SEO)

1. On-Page and Off-Page SEO

   • Keyword research and content optimization
   • Backlink strategies and site audits

2. SEO Tools and Techniques

   • Using tools like Google Search Console and SEMrush
   • Tracking performance and improving rankings

Google Ads and Paid Campaigns

1. Introduction to Google Ads

   • Search, Display, and Shopping campaigns
   • Bid strategies and ad performance analysis

2. Pay-Per-Click (PPC) Advertising

   • Structuring effective campaigns
   • Measuring ROI and optimizing budgets

Email Marketing

1. Creating Effective Email Campaigns

   • Crafting engaging email content
   • List building and audience segmentation

2. Email Automation and Analytics

   • Using tools like Mailchimp
   • Tracking open rates, click-throughs, and conversions

Analytics and Reporting

1. Google Analytics Basics

   • Setting up and understanding dashboards
   • Tracking user behavior and website performance

2. Campaign Performance Reporting

   • Creating detailed reports for clients or stakeholders
   • Identifying trends and opportunities

Key Skills Developed:

• Proficiency in digital marketing tools and platforms
• Expertise in creating social media and PPC campaigns
• Knowledge of SEO and content optimization
• Skills in email marketing and performance tracking

• Digital Marketer
  Plan and execute online marketing strategies to drive engagement and sales.

• Social Media Specialist
  Build brand presence and run campaigns across social media platforms.

• SEO Analyst
  Optimize websites for higher search rankings and organic traffic.

• Content Strategist
  Develop compelling content strategies for digital platforms.

• Email Marketing Coordinator
  Design and run targeted email campaigns to engage audiences.

• Digital Marketer
  Plan and execute online marketing strategies to drive engagement and sales.

• Social Media Specialist
  Build brand presence and run campaigns across social media platforms.

• SEO Analyst
  Optimize websites for higher search rankings and organic traffic.

• Content Strategist
  Develop compelling content strategies for digital platforms.

• Email Marketing Coordinator
  Design and run targeted email campaigns to engage audiences.