UG / BACHELORS DEGREE IN DIGITAL MARKETING MARKETING
Bachelors in Digital Marketing
Digital Marketing is one of the fastest-growing industries globally, offering immense career opportunities and scope for innovation. The Bachelors in Digital Marketing in Mysore, affiliated with Jain (Deemed-to-be University), is a comprehensive six-semester undergraduate program designed to equip students with in-demand skills for today’s digital-first economy.
This program blends marketing fundamentals with advanced digital strategies, covering subjects such as Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Web Analytics, Content Marketing, Email Campaigns, E-commerce Marketing, and more. The curriculum also includes practical tools and platforms such as Google Analytics, WordPress, Canva, SEMrush, and Meta Ads Manager.
Through expert-led training and industry-relevant projects, students gain hands-on experience in building digital campaigns, managing brand presence online, and analyzing digital trends. By the end of the course, graduates are prepared to take on key roles in the digital marketing ecosystem both in India and internationally.
Bachelor in Digital Marketing - A Brief
In today’s fast-evolving digital economy, traditional marketing methods have taken a backseat, making way for dynamic and data-driven digital strategies. The Bachelor in Digital Marketing is a specialized three-year undergraduate degree program designed to equip students with job-ready digital skills and real-world industry exposure.
This innovative program follows the Bachelor Degree model where 40% of the curriculum focuses on theoretical understanding and 60% is based on practical application, including internships, live projects, workshops, and case studies. The course bridges the gap between classroom learning and the dynamic requirements of the digital marketing industry.
Launched under the University Grants Commission (UGC) initiative in 2013, Bachelors programs like Digital Marketing are becoming increasingly relevant in today’s skill-focused job landscape. Supported by the Government of India’s Skill India mission and platforms like National Career Service (NCS), these programs aim to create a skilled workforce for the digital age.
The Bachelors in Digital Marketing offers hands-on training in areas like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Affiliate Marketing, Content Strategy, Web Analytics, and more. Students also get to work with real tools and platforms such as Google Ads, Google Analytics, Meta Ads Manager, Canva, and WordPress.
By the end of the course, students are prepared to take on job roles that are in high demand both in India and abroad. With a curriculum designed in close alignment with industry expectations, the Bachelors in Digital Marketing opens the door to numerous exciting career opportunities.
Degree
Bachelor’s in
Digital Marketing
Duration
3 Years, Day Program
Degree
UGC recognized, ( NAAC) A++ Grade and AICTE Accredited
Eligibility
12th (Any Discipline)
Admission
Open for 2025
Location
Mysore
Course Content
Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Semester 1
| Subject Code | Subject Name | Component | Credits | Hours | Marks |
|---|---|---|---|---|---|
| 5.CC.101 | Fundamentals of IT | General | 3 | 45 | 100 |
| 5.CC.102 | Intro to Digital Marketing | General | 3 | 45 | 100 |
| 5.AECC.103 | Environmental Studies | General | 3 | 45 | 100 |
| 5.GE.104 | Basics of Business Management | General | 3 | 45 | 100 |
| 5.QP.105 | Social Media Executive | Skill | 18 | 270 | — |
Semester 2
| Subject Code | Subject Name | Component | Credits | Hours | Marks |
|---|---|---|---|---|---|
| 5.CC.201 | English for Media Professionals | General | 3 | 45 | 100 |
| 5.CC.202 | Website Intro & Creation | General | 3 | 45 | 100 |
| 5.AECC.203 | Office Management | General | 3 | 45 | 100 |
| 5.GE.204 | Ethics & Values |
General | 3 | 45 | 100 |
| 5.QP.205 | Seo Executive | Skill | 18 | 270 | — |
Semester 3
| Subject Code | Subject Name | Component | Credits | Hours | Marks |
|---|---|---|---|---|---|
| 6.CC.301 | Search Engine Optimization | General | 3 | 45 | 100 |
| 6.CC.302 | Search Engine Marketing | General | 3 | 45 | 100 |
| 6.CC.303 | Social Media Marketing | General | 3 | 45 | 100 |
| 6.GE.304 | Intro to Strategic Leadership | General | 3 | 45 | 100 |
| 6.QP.305 | SEO Marketing Executive | Skill | 18 | 270 | — |
Semester 4
| Subject Code | Subject Name | Component | Credits | Hours | Marks |
|---|---|---|---|---|---|
| 6.CC.301 | E-Mail Marketing | General | 3 | 45 | 100 |
| 6.DSE.402 | Lead Generation | General | 3 | 45 | 100 |
| 6.DSE.403 | Ecommerce Marketing | General | 3 | 45 | 100 |
| 6.GE.404 | International Business Management | General | 3 | 45 | 100 |
| 6.QP.401 | Social Media Manager |
Skill | 18 | 270 | — |
Semester 5
| Subject Code | Subject Name | Component | Credits | Hours | Marks |
|---|---|---|---|---|---|
| 7.CC.501 | Mobile Marketing | General | 3 | 45 | 100 |
| 7.CC.502 | Viral Marketing | General | 3 | 45 | 100 |
| 7.DSE.503 | Video Marketing & Editing | General | 3 | 45 | 100 |
| 7.DSE.504 | Google Analytics & Search Console | General | 3 | 45 | 100 |
| 7.QP.501 | Digital Marketing Manager | Skill | 18 | 270 | — |
Semester 6
| Subject Code | Subject Name | Component | Credits | Hours | Marks |
|---|---|---|---|---|---|
| 7.CC.601 | Affiliate Marketing | General | 3 | 45 | 100 |
| 7.CC.602 | Google Ad-Sense | General | 3 | 45 | 100 |
| 7.DSE.603 | Freelancing | General | 3 | 45 | 100 |
| 7.DSE.604 | Online Reputation Management | General | 3 | 45 | 100 |
| 7.QP.601 | Internship & Final Project | Skill | 18 | 270 | — |
Frequently Asked Questions ( FAQs )
This Degree is Reconized by which university>
Jain University Bangalore, established in 1990, is recognized by the UGC, accredited by the National Board of Accreditation (NBA) and the NAAC with Grade ‘A++’. The university is located in Jayanagar, Bangalore, and is a deemed-to-be University.
What is a B.Voc degree?
The B.Voc (Bachelor of Vocation) is an undergraduate degree program that focuses on practical skills and hands-on experience. Unlike conventional academic degrees, a B.Voc course is designed to provide students with industry-relevant knowledge and competencies, making them job-ready upon graduation.
What are the benefits of a B.Voc degree?
- Industry-Relevant Curriculum
One of the primary benefits of a B.Voc course is its industry-relevant curriculum. The program is designed in collaboration with industry experts, ensuring that the skills and knowledge imparted are aligned with current job market demands.
- Practical Training
B.Voc courses have 60% Practical Experience Based learning and only 40% theory. A B.Voc course emphasizes practical training and experiential learning. Students participate in internships, workshops, and on-the-job training, gaining real-world experience that is highly valued by employers.
- Improved Employability
Graduates of a B.Voc course are highly employable due to the practical skills and industry exposure they receive during their studies. This makes them more attractive to employers looking for job-ready candidates.
- Pathway to Higher Education
A B.Voc degree also provides a pathway to higher education. Graduates can pursue postgraduate studies or other advanced certifications, further enhancing their career prospects.
How is a B.Voc degree different from other bachelor's degrees?
B.Voc graduates are considered to have more practical training than other bachelor’s degree students, making them highly employable and eligible for more prominent positions.
Why Choose a B.Voc Course?
- Job-Ready Skills
A B.Voc course equips students with the practical skills and industry knowledge needed to excel in their chosen field. This makes them job-ready and competitive in the job market.
- Industry Connections
The program’s emphasis on practical training and internships allows students to build valuable industry connections. These connections can lead to job opportunities and career advancement.
- Versatility
The B.Voc degree is versatile and can be applied to various industries. This versatility opens up numerous career paths for graduates, allowing them to explore different roles and sectors.
- Lifelong Learning
The skills and knowledge gained from a B.Voc course provide a strong foundation for lifelong learning. Graduates can continue to upskill and adapt to changing industry trends, ensuring long-term career success.
What are the admission requirements for a B.Voc degree?
To be eligible for a B.Voc degree, students must have completed 10+2 or a 3-year diploma course after the 10th grade.
Can I pursue Masters Degree or appear for Government examinations on completion of a B.Voc degree?
After B.Voc students can also appear for GPSC / UPSC / IBPS or other government exams and pursue master’s degrees like MBA / MCA / M.Voc etc.
Can I get Financial Aid or Educational Loans?
Government has mandated many banks with special schemes for providing Skill Education loan for NSQF (National Skill Qualification Framework) based courses like B.Voc.
Can we go abroad after completing B.Voc?
Yes, you can go abroad for further studies after BVoc.
What are the job opportunities on completion this course?
Digital Marketing Executive
Social Media Strategist
SEO Analyst
PPC Campaign Manager
Content Marketing Specialist
Email Marketing Manager
Web Analyst
E-commerce Specialist
Digital Brand Consultant
Influencer Marketing Executive
Which are the industries where I can find employment?
- Software/multimedia houses
- Central government
- Charities
- Telecommunications companies
- Advertising agencies
- Digital Marketing companies
- Television & News channels
- Local authorities
- Engineering firms
- IT consultancies
- Computer games companies
- Insurance companies
- Manufacturers
- Publishers
- Educational organisations
What are the skills gained in this course?
- Knowledge and skills in graphic and multimedia design and layout
- Ability to present ideas and solutions through effective communication
- Excellent in working with teams and independently
- Responsibility and the ability to meet deadlines
- A strong visual and creative sense
- Meeting and liaising with clients to discuss briefs, requirements and project progress
- Making technical recommendations
- Producing, demonstrating and receiving feedback about ideas
- Creating multimedia designs in liaison with animators, programmers, writers, video producers, sound engineers and artists
- Developing and using skills and expertise in appropriate design packages such as Photoshop, In Design and After Effects
- Ability to provide original work
- Capacity to handle more than one project simultaneously
- Excellent knowledge of computer and various software tools
- Confident and smart to deal with the clients
- Strong technical aptitude to learn new software and hardware
- Ability to pay attention to details and be well organized
- Knowledge of the industry and new technologies
- Technical Skills
- Cognitive skills
- Keeping up-to-date with technological and software developments
- Testing products for errors and making amendments.
- A good eye for design, layout and detail
- Imagination and creativity
- Patience
- Time management skills
- Organisational skills
- Analytical skills
- Problem-solving skills