Specialist in Digital Marketing

The Specialist in Digital Marketing is a comprehensive 15-month program designed to equip students with advanced digital marketing strategies, content creation, data analytics, and paid advertising expertise. This course is ideal for aspiring digital marketers, business owners, entrepreneurs, and professionals looking to master SEO, PPC, social media advertising, and marketing automation tools.

Digital Marketing & Automation Course
Section Details
Course Overview This program provides hands-on experience in graphic design, video editing, website management, digital analytics, and campaign optimization. Students will gain in-depth knowledge of branding, content marketing, paid ad strategies, and automation tools to drive business growth and online engagement.
Key Learning Areas
  • Graphic Design & Content Creation – Mastering Adobe Photoshop, Illustrator & Canva
  • Video Editing & Content Production – Using Adobe Premiere Pro
  • SEO & SEM Optimization – Keyword research, website ranking & backlink strategies with Ahrefs & SEMrush
  • Google Analytics & Data Insights – Understanding audience behavior
  • Google Ads & SEM Strategies – Running high-performing PPC campaigns
  • Facebook & Instagram Ads – Social media campaign management
  • WordPress Website Management – Designing & optimizing websites
  • Email Marketing & Automation – Using Mailchimp for email campaigns
Hands-On Learning & Industry Exposure
  • Live Digital Marketing Campaigns & Performance Analysis
  • Workshops with Industry Experts & Case Studies
  • Portfolio Development & Real-World Projects
  • Career Guidance & Placement Assistance
Course Highlights
  • 15-month specialized training in digital marketing & automation tools
  • Hands-on learning with industry-standard software like Photoshop, Illustrator, Premiere Pro, and Canva
  • Google Analytics, Google Ads & Facebook Ads expertise
  • SEO, SEM, and performance marketing training with Ahrefs & SEMrush
  • Email marketing automation with Mailchimp
  • Portfolio building with real-world projects & industry exposure
Course Content
  • Fundamentals of Digital Marketing & Branding
  • Graphic Design with Photoshop, Illustrator & Canva
  • Video Editing with Premiere Pro
  • SEO & SEM Strategies (Google Search, SEMrush, Ahrefs)
  • Google Analytics & Performance Marketing
  • Social Media Advertising (Facebook, Instagram & LinkedIn Ads)
  • Google Ads & PPC Strategies
  • WordPress Website Design & Optimization
  • Email Marketing & Automation (Mailchimp)
  • Campaign Strategy & ROI Analysis
  • Portfolio Development & Industry Exposure
Key Skills Developed
  • Proficiency in Graphic Design & Video Editing
  • Advanced SEO & SEM strategies
  • Google Ads & Facebook Ads expertise
  • Google Analytics & data-driven decision-making
  • Marketing automation & email campaign management
  • Content marketing & brand storytelling
  • Website management & optimization with WordPress
  • Conversion rate optimization & performance tracking
Career Opportunities
  • Digital Marketing Specialist
  • SEO & SEM Expert
  • PPC Campaign Manager
  • Social Media Marketing Strategist
  • Google Ads & Facebook Ads Expert
  • Content Marketing Manager
  • Marketing Analyst & Consultant
  • Email Marketing Specialist
  • Freelance Digital Marketer
  • Performance Marketing Manager
What is the duration of the Specialist in Digital Marketing program?

The program is a 15-month full-time course designed to provide specialized training in SEO, SEM, content creation, and paid advertising

Students must have completed 10th or 12th (or equivalent) from a recognized board. No prior experience is required, but an interest in marketing, design, and digital strategy is beneficial.

Students will receive hands-on training in:

  • Adobe Photoshop & Illustrator – Graphic design & content creation
  • Adobe Premiere Pro – Video editing & marketing visuals
  • SEO tools (SEMrush, Ahrefs) – Website ranking & optimization
  • Google Analytics & Google Ads – Performance tracking & PPC campaigns
  • Facebook Ads Manager – Social media advertising & audience targeting
  • WordPress – Website design & optimization
  • Mailchimp – Email marketing & automation

Graduates can explore careers in digital marketing, paid advertising, and brand strategy, with job roles such as: 

  • Digital Marketing Manager
  • SEO & SEM Specialist
  • PPC Campaign Manager
  • Social Media Marketer
  • Performance Marketing Expert
  • Email Marketing Specialist
  •  Marketing Consultant
  • Freelance Digital Marketer

Yes! The program includes:  Live marketing projects & ad campaignsWorkshops with industry experts, Portfolio development & real-world assignments

Yes! Aniframes provides career guidance, portfolio-building support, and placement assistance to help students find job opportunities in digital marketing agencies, e-commerce companies, and freelancing.

Absolutely! Many graduates choose to freelance in digital marketing, offering SEO, PPC advertising, content marketing, and email automation services worldwide.

Yes! After completing this program, students can specialize further by enrolling in Advanced Digital Marketing, Data Analytics, AI in Marketing, or E-commerce Marketing courses.

For detailed information on fees, scholarships, and payment plans, students can contact the Aniframes admissions office or visit the official website.

Interested students can apply online, visit the Aniframes campus in Mysore, or contact the admissions team for enrollment details.

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